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Authors
Affiliations
1 Amity Business School (AUUP), Noida, IN
2 Videocon Telecommunications, IN
Source
Review of Professional Management- A Journal of New Delhi Institute of Management, Vol 13, No 2 (2015), Pagination: 55-65
Abstract
India's leather industry holds a good position in the international market and this industry is a big source of foreign exchange earnings for the country. The primary objective of this research is to identify factors which are critical to quality of leather products. The study is based on the quality problems at Kings International Limited through detailed analysis of five cases on problems of quality. This research takes up case by case to identify the ischolar_main cause Of quality problems and then solutions were suggested for each case to improve quality. The research observed that maintenance of quality was absolute necessity in leather industry as buyers would not compromise with the quality of leather products. They would be loyal to the company only if the company provided them with high quality goods. They would buy goods from other companies if there were no quality issues in the products of a company. This study highlights that Kings International Limited understands the importance of quality in leather products and endeavors for providing the best quality products to its customers. The study makes a sample survey to highlight consumers' strong preference for quality.
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